A new mega township kicked-off last week in Haiphong, a city bogged down by a list of long-delayed property projects.
The VND29 trillion ($1.6 billion) Haiphong Cement Township will be built on 78.5 hectares, part of the old Haiphong Cement Factory. Developed by Vietnam National Cement Corporation, the 35-storey towers complex will offer condominiums, a five-star hotel, commercial, financial and office space.
The township will provide accommodation for at least 2,000 households and 1,300 households for Haiphong Cement Company staff. The project has been encouraged by the government due to its policy to move industrial companies’ offices and headquarters out of the city.
The project got off the ground at the time when at least 10 large property projects in Haiphong, licenced in late 2007 and 2008, have been left on the drawing board after ground-breaking ceremonies. Other developers have already decided to downscale their projects and lower apartment prices.
A typical case of the long-delayed property projects is Our City, an urban area development belonging to Hong Kong’s Qiafeng Group, which received a licence with initial investment capital of $85 million in April, 2005.
Three years later, construction started on the project’s 43ha site in Duong Kinh district. But since the ground-breaking ceremony, the project’s site remains empty. The developer is now seeking an agreement with the municipal authorities to downscale the project.
Chinese investor Khai De has also built nothing since its ground-breaking ceremony for its $300 million apartment and trading complex in Kien An district. Initially, the investor planned to build seventeen, 18-storey buildings with floor space of 300,000sqm, to target medium to high-income earners in the port city. But, Khai De has recently decided to downscale two-thirds of the buildings to six-12 stories.
Other delayed real estate projects in Haiphong include Vincom office, apartment, hotel and trading complex with a registered investment capital of VND1.4 trillion ($786 million), the Dong Thang Trading Centre project developed by Dong Thang International Company and 432 units Cozy Ville residential project.
Developers attributed project delays largely to the global financial crisis and land clearance issues. However, Haiphong Real Estate Association chairmand Nguyen Ngoc Thanh said frozen real estate projects in Haiphong were also hampered by the fact that they did meet local demands.
“It seems that property developers when deciding to enter the Haiphong market wanted to make their names rather than carefully investigating whether their products could fit in with local demand or not. As a consequence, when the real estate market in Haiphong hit a standstill, developers realised their shortcomings and put their projects on hold,” said Thanh.
In fact, according to Thanh, most registered real estate projects in Haiphong offered high-end villas and apartments at prices which local residents could not afford. The Cozy Ville serviced residence project, for example, launched the sale of its 432 apartments right after the ground-breaking ceremony, but the project was soon left on the drawing board due to a lack of buyer interest.
Khai De plans to sell units from its 18-storey buildings at a minimum price of VND700 million ($38,888), but the price has proven to be too expensive. The demand for accommodation in Haiphong is also not as high as in other major cities like Hanoi and Ho Chi Minh City because of a limited number of foreign investment projects.
As a result, developers have been forced to adjust their business plans satisfy the local market. Both Khai De and Qiafeng have already decided to downscale their projects and lower their apartments’ prices.
The Vincom complex developer said it deliberately delayed implementing its project as it was negotiating so secure land next to its own site so the complex could be built on a larger scale.
Vincom Join Stock Company chairman Le Khac Hiep said: “We are considering redesigning Vincom complex in Haiphong to meet the local demand.” Le Van Chung, chairman of Vietnam National Cement Corporation, said: “It is very difficult to draw the picture of Haiphong property market in next several years. Today it is frozen, however, it can be hot within a night. We will try the best to soon complete the project and adjust the design within the process of construction.”
According to Chung, Haiphong’s population would be 1.5 million people in 2025 and the current residential projects would not satisfy local demand.